BetterBrands Podcast
At BetterBrands Podcast we want to simplify branding by bringing the stories from the most successful brand leaders as well as tips & tricks that you can immediately use in your business or career to build the brand that you deserve.
Episodes
14 episodes
#14 Being bravely honest turns your business real with Sanna Laakkio from MARK
Please note, this episode is in Finnish!More on the content of the podcastIn this episode of the BBP podcast, we are joined by Sanna Laakkio, the Executive Director of MARK, the author of a book called Rohkeasti rehel...
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50:08
#13 Sensing breast with award-winning surgeon Helena Puonti from Clinic Helena
More on the content of the podcastHow does it feel not to feel?In this episode of the BBP podcast, we are joined by Helena Puonti, the leading plastic surgeon, microsurgeon and breast cancer doctor in the Nordic countries...
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41:04
#12 American-Finnish success story with Eric Baumgardner
More on the content of the podcastIn this episode of the BBP podcast, we meet Eric Baumgardner, co-founder and marketing technology expert of GoMed. Eric tells us his story of how he decided to go into entrepreneurship an...
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Season 1
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Episode 12
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50:41
#11 Startup grows to Market Leader with Mikko Juurmaa from ParkMan
More on the content of the podcastIn this episode of the BBP podcast, we meet ParkMan and one of the company's founders and CTO Mikko Juurmaa. Mikko tells us about the genesis of ParkMan, a parking app that was not the co...
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Season 1
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Episode 13
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37:20
#10 Growth hacking in professional sports with Antti Sizko
More on the content of the podcastIn this episode of the BBP podcast, we sit down with professional athlete and growth hacking expert Antti Sizko to discuss his strategies for achieving exponential growth in both business and sport. ...
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Season 1
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Episode 10
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36:52
# 9 From unemployed to most successful Sausageman in the Nordics with Ferenc Vilisics from Feri's Sausages
How much do you about sausages? In this episode we have a special guest, who knows everything there is to know about sausages. Welcome award-winning sausageman Ferenc Vilisics from Feri's Sausages.Feri's Sausages is one of the best-know...
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Season 1
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Episode 9
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53:52
Episode 8 - How to make more money with your digital services
About the episodeIn this episode, we dive into monetising digital services and getting "traction" - in practice, how to get your service to deliver effectively. We'll go through different tactics as well as tools you can use immediat...
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Season 1
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Episode 8
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23:52
Episode 7 - Create high-converting brandservices your customers love
About the episodeIn this episode we explore brandservices, what they are and why your brand should have one and what is high-converting? The episode is part of our series "Successful Brand in Seven Days" and this episod...
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Season 1
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Episode 7
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27:10
Episode 6 - Tell your brands story with cool design
About the episodeIn this episode of the BetterBrands Podcast, we look at building a brand identity from a visual perspective. The purpose of brands visual identity is to deliver your message to your target audience with imagery, illu...
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Season 1
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Episode 6
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20:58
Episode 5 - Storytelling What is your brand's story?
About the episodeThis episode of the BetterBrands Podcast explores storytelling from a brand perspective and how you can use it in your own branding. With storytelling, you can easily influence the story you invite your buyer...
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Season 1
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Episode 5
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24:48
Episode 4 – Who is your brand really talking to? Ideal customer is…
About the episodeIn this episode of the BetterBrands Podcast, we go through who your brand is currently talking to and who it should be talking to. The content closely follows the "buyer persona" and "customer journey" models familia...
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Season 1
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Episode 4
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18:36
Episode 3 – Secret ingredients of successful brands - that really make money!
About the episodeSuccessful brands like Airbnb and Nike have a certain way of doing things that contribute to their success and it's not just a big media budget for advertising. In this podcast, we'll discuss examples of diff...
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Season 1
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Episode 3
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24:00
Episode 2 - Brand personas - What are they and why should I have one
About the content of the episodeA brand personality is a set of characteristics that a company's main target audience values and how they want their brand to be perceived. It consists of ways of acting, appearance and, through th...
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Season 1
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Episode 2
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22:51
Episode 1 - Brand strategy - what is it? Create a foundations for your brand.
A brand, big or small, is competing with local and international brands in today's market. As a result, smaller brands often do not have the tools to fight the giants. On the other hand, even a smaller brand can be strong and impressive if the ...
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Season 1
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Episode 1
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21:40