Episode 4 – Who is your brand really talking to? Ideal customer is…

About the episode
In this episode of the BetterBrands Podcast, we go through who your brand is currently talking to and who it should be talking to. The content closely follows the "buyer persona" and "customer journey" models familiar from marketing and sales. There are many of these models in circulation and the web is full of spin-offs.

Addressing the right target groups is crucial to the success of your brand, so that you can deliver value to those who need your services. To start with, you need to create the right buyer personas based on your brand persona.

Without a brand persona, customer journeys for sales remain very superficial. In this podcast, we go into detail on how you can create your own buyer persona based on your brand personality.

This episode is part of our series "A successful brand in seven days" and this episode is the fourth part.

The steps of the brand buyer persona
There's a formula to building a brand buyer persona, and following it will help you build a brand that's engaging to your target audience and build awareness.

Steps include:

1. Do good background work and find out the demographics
2. Solve your customers problems
3. Building a persona with data...

As well as lots of other things you'll find out by listening to the episode. Enjoy the episode!