Episode 5 - Storytelling What is your brand's story?

About the episode
This episode of the BetterBrands Podcast explores storytelling from a brand perspective and how you can use it in your own branding.

With storytelling, you can easily influence the story you invite your buyer personas to tell and how they perceive your brand. In this section, we'll go through what elements, characters, etc. make up a good story and how you can build one yourself.

This episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part.

The steps of building a brand story
There is a formula for building a brand story, and following it will help you build a brand that is engaging to your target audience and builds awareness.

• Set the scene for the story (location)
• Who is in your story (characters)
• What needs to happen... (taking action, etc.)

And lots of other things you'll find out by listening to the episode.  Enjoy!