Episode 2 - Brand personas - What are they and why should I have one

About the content of the episode

A brand personality is a set of characteristics that a company's main target audience values and how they want their brand to be perceived. It consists of ways of acting, appearance and, through these, is also reflected in the brand's "behaviour", for example, in its actions and participation in social debate. A company's brand personality can be reflected on by asking, for example, "If the brand were a person, what would it be like?"

A brand personality is made up of five important elements, which, if well managed, will help you build a persona that your target audience will fall in love with.

The episode is part of our series "A Successful Brand in Seven Days" and this episode is the second part. 

3 reasons to build a brand personality 

A brand personality is a critical part of positioning your brand in the marketplace and differentiating yourself. A brand personality humanizes a brand by giving it human-like characteristics and nuances. 

• Contributes to competitiveness
• Increases brand awareness
• Strengthens customer loyalty

And of course much more, which you will find out by listening to the episode.

Discover the 12 types of brand personality

The 12 archetypes help to divide different brands into the "right boxes" that represent certain traits and characteristics.

1. Lover
2. Carer
3. The ordinary citizen
4. Leader
5. Intelligent
6. Innocent
7. Adventurer
8. Outlaw
9. The Trickster
10. Magician
11. Hero
12. Inspirer

Listen to the podcast and find out what kind of personality would suit your brand.